How to determine your competitive positioning – and why should you even bother?! OK first of all, let’s dispense with the semantics....
The law of attraction, brand personality, and attracting the right customers. You’ve probably heard of the law of attraction before....
Building A Brand, Building A Website: Same Same? Building a brand used to be pretty straightforward (if...
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The Seven Secrets of Post Pandemic Marketing Remember the time before home-schooling? Before you spent most of...
What’s the purpose of a brand? And does my brand need a purpose? While the definition of a brand might depend on who you ask … “It’s...
How to find out what’s going wrong with your marketing, and how to fix it! The problem with marketing is that you’re dealing with people...
The key to business survival is Business Resilience As a business owner, there’s almost too much that...
How do keywords work, what exactly ARE they, and how can they make your marketing better? Keywords are like a crystal ball, no, scratch that, a crystal ball tells...
What is a marketing strategy, and do I really need one? If you’re confused about marketing strategy and what it...
How to find your killer Customer Value Proposition There’s a Customer Value Proposition lying hidden in your...
6 Marketing Essentials for Small and Medium Businesses Getting an effective marketing strategy for your small or...
Better Marketing: Evaluating, Strategising and Tailoring Your Marketing Plan There is one thing that most people in successful...
Having Marketing Skills on your Team is Crucial for Business Growth. Here are your options. Henry Ford once said that doing away with advertising...